BetHero™ has been shortlisted in three categories at the 2026 EGR B2B Awards, marking an important milestone for the team as we continue to build and scale the product. Organized by EGR Global, the awards are widely recognized as one of the most respected benchmarks for excellence in the iGaming industry, highlighting innovation across suppliers, platforms, and service providers.
BetHero™ has been named a finalist in the following categories:
- Innovation in Mobile
- Software Rising Star
- Marketing Campaign of the Year
Each of these categories reflects a different part of what we have been focused on as a company. From a product perspective, our work has centered on rethinking the mobile betting experience, moving away from complex, menu-driven interfaces toward more intuitive, interaction-based formats that are better aligned with how users engage today.
At the same time, we have been focused on introducing a new approach to player acquisition. As operators face rising costs and increasing competition across traditional channels, there is a growing need for more efficient and engaging ways to bring new users into the ecosystem. BetHero™ is designed to support this shift by turning engagement itself into a driver of acquisition.
The Marketing Campaign of the Year nomination reflects how we have brought this vision to market. Rather than relying solely on traditional messaging, our launch video focused on showing real user reactions and highlighting the contrast between conventional sportsbook experiences and a more interactive, intuitive alternative. The goal was to make the product tangible, allowing operators and users alike to see how a different approach to betting could feel in practice.
Check out the launch video below:
Being shortlisted across these categories is a strong signal that the industry is beginning to recognize the need for change, both in how products are designed and how operators approach acquisition and engagement. These nominations also build on a broader set of recognitions BetHero™ has received throughout the year, including being named a finalist at the International Gaming Awards for Mobile Sports Product of the Year, as well as multiple SiGMA Awards nominations across categories such as Best Marketing Campaign, Industry Rising Star, and Best Interactive Sportsbook.
