BetHero™ is heading to ICE 2026, the world’s leading gaming and betting industry event, taking place January 19–21, 2026 for the first time in Barcelona. As the global iGaming community comes together for three days of innovation, networking, and deal-making, our team is looking forward to connecting with operators, partners, and industry leaders from around the world.
ICE has long been the place where the future of gaming takes shape—and ICE 2026 promises to be no different.
Why ICE 2026 Matters
A change in location from previous years in London, ICE Barcelona 2026 brings together thousands of professionals across sportsbook, casino, payments, compliance, and technology. From emerging market trends to product innovation, ICE is where serious conversations happen and new partnerships begin.
For BetHero™, ICE is an opportunity to be part of those conversations—listening to operators, sharing ideas, and exploring how modern engagement experiences are evolving across the industry.
What BetHero™ Is Bringing to ICE
At ICE 2026, the BetHero™ team will be meeting with operators and partners to discuss how social-first, mobile-native experiences can help sportsbooks and iGaming brands:
- Reduce friction at the top of the funnel
- Increase engagement before real-money play
- Drive organic acquisition through shared experiences
- Create a smoother path to long-term player value
ICE attendees should also stay tuned for an exclusive offer available only to those attending the conference. We’ll be sharing more details closer to the event, but it’s one you won’t want to miss.
We’ll also be showcasing how BetHero™ fits alongside existing sportsbook and casino platforms as an engagement layer designed for today’s players and today’s acquisition challenges.
What BetHero™ Is Bringing to ICE
Whether you’re attending ICE to explore new technology, evaluate partners, or simply catch up with industry peers, we’d love to meet. The BetHero™ team will be on site throughout the event and available for conversations, demos, and informal chats.
More details on meeting availability and where to find us during ICE 2026 will be shared closer to the event.
If you’ll be in Barcelona this January, let’s connect—we look forward to seeing you at ICE 2026.
